Work / Case study

AI written texts and emails for every new lead in Close CRM

Each new lead in Close gets a first message written for them by AI, sent by text or email depending on the type of lead.

IndustrySales team
ResultEvery new lead gets a reply
StatusPersonal messages by text or email
ToolsClose CRM, Zapier, OpenAI

The problem

New leads waited for a rep to write the first message, and the generic templates were being ignored.

What I built

New lead→Paths→AI message→Text or email in Close
  1. A new lead in Close starts the automation.
  2. Paths split leads by type.
  3. ChatGPT writes a personal message for each path.
  4. Each path splits again by channel and sends the text or email from Close.
Close CRM: new lead, paths, ChatGPT, text or email
Close CRM: new lead, paths, ChatGPT, text or email
Every new lead gets a replyEvery lead gets a quick, personal first message, logged in the CRM.

Services used: GoHighLevel & CRM, Workflow Automation.

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